Demand Creation Institute

Proof

The results speak for themselves.

Real B2B companies that were stuck, then designed their way to profitable growth and durable enterprise value. A few of their stories below.

Design-Build / Experiential

$16M → $100M

top line, in 36 months

Sluggish growth, even after two years and $150K spent on sales training, branding, and market research.

  • Revenue up 27% and profitability up 14% in Year One
  • Grew from $16M to $100M in 36 months, and stayed debt-free doing it
  • Refocused on a distinct experiential niche it could own

E-commerce Distribution

Record year

after a near-collapse

An unproductive, low-accountability culture on a downward slide. The business needed a near-total turnaround just to survive.

  • Highest-revenue quarter in the company's 20-year history
  • In-stock reliability up 30.7% to an all-time high
  • Employee engagement up 12% year over year
  • EBITDA growth restored on a rebuilt leadership team

Membership Community (Startup)

$930K

in Year One, from scratch

A strong idea for an executive peer community, but no real business model behind it yet.

  • 93 memberships sold at $10K each within 12 months of launch
  • Drew a “Who's Who” of executives with no conventional sales or marketing
  • Attracted acquisition interest from a national brand

Third-Party Logistics

500% growth

in under three years

A $3M brokerage up against 15,000 competitors, a leadership transition, and the limits of growing by headcount alone.

  • Grew roughly 500% in 36 months, from $3M to a projected $27M
  • Headcount grew from 27 to 140
  • Productivity up 73%, with record margins and profitability
  • Valuation now discussed at an 8X multiple

Client identities are withheld by industry to protect confidentiality. Figures are drawn from the engagements as reported by the companies.

Go Deeper

Request the full case studies.

Each of these is written up as a one-page story: the situation, what changed, and the numbers. Tell us a little about you and Sean will send the full set personally.